Fake news. Fake accounts. Fake Followers. Fake stories. In a world that is increasingly struggling with "fake", consumers and guests long for genuineness and authenticity.

In this blog post on hotel social media, we show you how you can achieve this authenticity and genuineness in your hotel social media feed.

We also like to tell our customers' unique stories in words, pictures and text on social media. But how important is a successful social media concept for your hotel? And how can social media content production be designed efficiently? You can find answers to these and other questions in this blog post.