5 considerations you should take into account when creating hotel promotional videos
Piquant Production produces professional, high-quality hotel promotional videos that bring your hotel to life for potential guests.
In this blog post on hotel video production, we explain what you should consider when creating hotel promotional videos.
Hotel promotional videos have changed dramatically in recent years. We no longer only produce high-quality hotel image films for our hotel clients, but also short hotel video sequences for hotel websites and hotel social media channels.
What hasn't changed are the five considerations you should also take into account when producing emotional hotel advertising videos.
1- Target group orientation
Consider the needs and preferences of your target group when designing the hotel promotional video. Think about the type of guests you want to address so that the hotel videographer can design the style, language and content of the video accordingly.
2 - Visualize the hotel features
Be aware of the unique features of your hotel so that they can be presented in a visually appealing way. This includes, for example, the room facilities, the hotel grounds, the pool area, the restaurant and other facilities. Use high-quality photography and ensure an attractive presentation to attract the interest of potential guests.
We produce high-quality hotel videos
Do you need professional hotel videos that showcase your uniqueness and tell an authentic story? Then contact us, because at Piquant Production you get everything from a single source: from planning the hotel video shoot to production and editing.
3 - Telling a unique story
Use the hotel promotional video to tell a unique and authentic story about your hotel and build an emotional connection with your target group. This could be a story about the hotel's origins, special events or the experiences of satisfied guests. A well-told story can help increase awareness and make the hotel video even more memorable.
4 - Integration of guest experiences
Integrate statements and experiences from real guests into the hotel advertising video to convey authenticity and credibility. For example, collect short interviews with satisfied guests or use testimonials and reviews to emphasize the quality of your hotel.
5 - Professional hotel video production
Invest in a professional production of the hotel promotional video to convey high quality and a professional impression. Work with experienced hotel video producers who have the necessary know-how and technical equipment to present your hotel in the best possible way.
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A hotel video production is complex. It is therefore important to determine in advance for which type of communication and for which channels the video is to be produced and edited.
Don't forget that short hotel video sequences can be used in many ways today, and be sure to plan for this.
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