When we enter a hotel, we know immediately whether we feel comfortable or not. This does not happen on a rational level, but the style and atmosphere of a hotel appeals to us unconsciously. Or not. This first impression is strongly influenced by architecture and interior design. In our opinion, this also includes a well-curated selection of art in the hotel and art in the restaurant.

Hotel promotional videos have changed a lot in recent years. What hasn't changed are the five considerations that you should also take into account when producing emotional hotel advertising videos.

Are you currently preparing for a hotel photo shoot? Or are you thinking about how and when to produce your new professional hotel photos?

Fake news. Fake accounts. Fake Followers. Fake stories. In a world that is increasingly struggling with "fake", consumers and guests long for genuineness and authenticity.

In this blog post on hotel social media, we show you how you can achieve this authenticity and genuineness in your hotel social media feed.

The job of a professional food photographer is to present your dishes in the best light and take high-quality photographs.

The preparation of a food photo shoot and the optimal collaboration between the photo team (food stylist and food photographer) and the hotel or restaurant client is crucial to the success of a photo shoot. We show you how this works in just a few steps.

Have you ever wondered whether investing in a professional hotel photo shoot would be worthwhile for you and your hotel and business? Then you've come to the right place with this hotel photography blog post.

A hotel landing page is a simple website, often just a page where you can present the most important information about your new hotel project. These are our three top tips for creating successful hotel landing pages for your hotel opening.

Your hotel website "works" for you 24 hours a day, 7 days a week. The hotel photos used on the website have a major influence on this emotional (NOT rational) decision-making process. That's why you'll find our top tips here for making a lasting visual impression with your hotel website.

Is this hotel photographer right for me? How do I know if a hotel photographer can present my hotel in the best light?

These are questions that we encounter again and again in the hotel industry. That's why we give you the answers in this hotel photography blog post.

Magdalena Rungaldier and Pia Grimbühler have been working in the hospitality industry for over 20 years and have helped numerous award-winning hotels around the world to create a convincing online presence and supported them in creating a successful hotel website.

At Piquant Production, we have been creating websites for small but very fine companies for many years. We have learned that small businesses such as food producers, farms, guesthouses and boutique hotels have their own unique challenges when it comes to creating a website.