How to optimize your hotel images for booking portals such as Booking.com & Co.
Are you wondering how you can make an even better impression on Booking.com and other hotel portals and thus generate more bookings?
Piquant Production has been working with hotels and hospitality companies for more than 20 years and shows you in this blog post how you can make even better use of your hotel photography and hotel images on the portals.
1 - Use only high-quality hotel images
Sounds logical? Unfortunately, we still see all too often that the quality of the images on hotel portals often leaves a lot to be desired.
Therefore, always make sure that the images are of high quality and resolution and always use professional hotel images to achieve the best results.
2 - Practice emotional storytelling with your images
Decide which hotel images best represent your story and positioning.
Also decide what the main image is on all portals. Using the same main image on all portals is crucial for recognition and to sharpen your hotel brand.
We photograph your hotel
A picture says more than 1,000 words.
That's why we showcase your hotel and photograph interior and exterior areas, restaurants and rooms and also offer drone shots.
3 - It's all in the mix
When selecting images for Booking.com or other portals, you should put together a mix of different areas.
You should show different room categories and also show pictures of bathrooms, as these are an important factor for many guests when making a booking decision. To achieve this right mix, we at Piquant Production create an overview of all motifs and perspectives before every hotel photo shoot.
4 - Is your hotel a hotel "with a view"?
Pictures of views are very interesting for visitors. If your hotel has a special view, such as a sea view or a special view of the city, show these pictures as well and plan drone or landscape photography for professional hotel photo shoots.
5 - Don't forget the labels and captions
Add informative captions and captions to the images that emphasize the benefits of the elements shown.
Here, too, we at Piquant Production take a strategic approach and prepare a list of keywords and information in advance.
Our top recommendation for you
Finally, our Piquant Production top recommendation for creating professional hotel images for Booking.com & Co: Invest in high-quality and professional photo material. Because optimizing hotel images on booking portals can help to arouse the interest of guests and increase the likelihood of a booking.
Remember that images are often the first impression potential guests get of your hotel. It is therefore important to produce, select and present them carefully.
This might also interest you:
