Create your own website: 3 important steps for small businesses
At Piquant Production, we have been creating websites for small but very fine companies for many years. We have learned that small businesses such as food producers, farms, guesthouses and boutique hotels have their own unique challenges when it comes to creating a website.
That's why we've put together our top three recommendations for creating your own functional and user-friendly website for small businesses in this blog post.
1 - Define the basics
Before you start creating your own website or looking for a web agency, you should find clear answers to the following questions:
- Who is my website for? For potential customers, guests, partners, ...?
- WHAT is my main goal? Acquiring new customers, increasing awareness, reaching new markets, ...?
- WHAT is important to me personally? What should be expressed, what are my values, ...?
All of this influences the design, the type of images, the content and the functionality of the website.
We create your hotel website
We hope that these three steps have made it easier for you to create your own website. Piquant Production specializes in creating websites for small, high-end companies and hotels. Because a successful website combines all the elements of emotional storytelling: it tells a unique story in words and images and impresses with its authenticity. This sets it apart from the competition and wins over your guests and customers.
2 - Define your resources
At Piquant Production, we say: A website doesn't cost anything, because a website is an investment. Don't forget that when you're thinking about the resources you need. Because here, too, the saying goes: "Buy cheap, buy expensive." Revising your website every year not only costs time and money, but also nerves. That's why we recommend thinking long-term and sustainably when it comes to financial resources.
Another challenge for small businesses and independent hotels is often the time investment involved in creating a new website. Here too, we recommend considering in advance how much time can be invested.
At Piquant Production, we offer a complete solution for small business websites: from planning and programming to images and videos, texts and translations. You will receive your unique, stylish and functional website completely delivered by us.
3 - Find the right partners
We have been creating websites ourselves or have been involved in the creation of websites for over two decades. And we can guarantee you that: Choosing the right partners is crucial for the successful creation of your website.
We therefore recommend that you invest time in finding a partner and have at least one personal meeting.
Because as the saying goes: Only team work makes the dream work.
Our top recommendation for you
Invest in a unique design that tells your real story. We have had the pleasure of working with so many great food producers, boutique hoteliers and farmers and can say from experience:
The stories of the people behind them make the difference. These unique stories need to be translated into words, images and design - for more impact and success.
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