How to skillfully use images on your hotel website
Some time ago, we shared our 7 top tips for creating a hotel website with you.
Today we're diving deeper into the topic and highlighting a fundamental aspect of successful hotel websites: Leaving a lasting visual and emotional impression through the use of high-quality and professional hotel images.
Your hotel website "works" for you 24 hours a day, 7 days a week. However, it only takes a few seconds to decide whether a potential guest books with you or leaves your hotel website and visits that of a competitor.
The hotel photos used on the website have a major influence on this emotional (NOT rational) decision-making process. That's why you'll find our top tips here for making a lasting visual impression with your hotel website.
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Still have questions? Or are you interested in a new website that tells your very own, unique story?
A successful website combines all the elements of emotional storytelling: it tells a unique story in words and images and impresses with its authenticity. This makes it stand out from the competition and attracts your guests and customers.
1 - Use ONLY professional hotel images
Investing in a professional hotel photographer pays off! Even though smartphones are delivering ever better image quality these days, there is still a huge difference to a professional hotel photo. This is the only way to guarantee a consistent style and an emotional connection with website visitors.
2 - The start page is crucial
Studies show that users decide within less than 3 seconds of viewing a website whether they want to take a closer look at it or not. A good "first impression" is therefore the be-all and end-all of any hotel website. So present the strongest hotel images - your key visuals - on the homepage of your hotel website, which convey the hotel experience and captivate visitors.
3 - Present your unique selling points
Use hotel photos to highlight and showcase the key features and attractions of your hotel. Did you know that many hotels are now considering how "instagrammable" the new hotel element is when it comes to construction projects? The winner in this game is the hotel pool! Because the more unique it is, the more recognizable it is. AND the more space the hotel photo should have on the website.
4 - Make potential guests dream
Create a "I'd like to be there now" feeling, an emotional attraction, a strong desire! Because we only make a minimal percentage of our purchasing decisions rationally. The same applies here: professional hotel photography wins.
5 - Consider the requirements of responsive design
Make sure that the images on your hotel website are optimized for different screen sizes, including desktop computers, laptops, tablets and smartphones. A responsive design ensures the optimal display of hotel images on all devices, providing a positive user experience.
Our top recommendation for you
At Piquant Production, we believe that professional hotel websites are "emotional storytelling at its best". What does that mean?
With a successful hotel website, all parts of a unique and emotional story come together:
There is a unique design and website concept;
There is an emotional and unique story that is told in perfectly coordinated words, images and sound.
Our experience at Piquant Production shows: The investment in such a complete product always pays off.
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