Why you need a hotel landing page when opening a hotel
Piquant Production creates professional hotel websites that tell your personal, unique story in words and pictures.
When opening a hotel, the first step is often to create a hotel landing page. In this hotel website blog post, we explain why and how this works successfully.
The first impression counts! Especially when opening a hotel, the hotel landing page is often the first thing that potential guests, employees, partners etc. see of your new hotel. And as the saying goes: there is no second chance to make a lasting first impression. But before we talk about this first, lasting impression, let's briefly define what a hotel landing page is.
A hotel landing page is a simple website, often just a page on which you can present the most important information about your new hotel project. Such a simple hotel website is important and useful if not all the information (content, images, texts, ...) is yet available. It also offers the opportunity to use the feedback received and the hotel website statistics to make optimizations and develop the full hotel website on this basis.
These are our three top tips for creating successful hotel landing pages for your hotel opening:
1 - Set clear goals
First define the main objective of your hotel landing page. Do you want to attract the attention of potential guests to your upcoming opening, generate bookings or generate initial interest? Make sure your hotel landing page is clear and concise and serves to fulfill your main objective.
We create your hotel website
We hope that these three steps have made it easier for you to create your own hotel website. Piquant Production specializes in creating websites for small, high-end companies and hotels.
A successful website combines all the elements of emotional storytelling: it tells a unique story in words and images and impresses with its authenticity. This makes it stand out from the competition and impresses your guests and customers.
2 - Tell YOUR unique story
The hotel landing page is your first opportunity to tell your own personal story in words and pictures - so don't miss it. Use high-quality images and graphics that convey the ambience and atmosphere of your new hotel. Make sure the design is consistent and reflects your hotel brand. A clean layout and a clear structure make it easier for visitors to find all the relevant information. Because despite all the focus on design and style, user-friendliness must NEVER be neglected.
3 - Convince with your content
Professional and emotional hotel images captivate visitors to your hotel landing page and encourage them to read on. Show and describe the unique features and amenities of your hotel. Use clear and compelling call-to-action elements to encourage visitors to take further steps, such as making a reservation or signing up for your newsletter.
Our top recommendation for you
Don't miss out on the chance to make a lasting first impression.
All too often we see that when a hotel opens, there is no online presence for far too long or it was created under time pressure and therefore does not reflect the quality of the hotel.
A well-thought-out and equally well-designed hotel landing page can have a decisive influence on the success of your hotel opening.
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